21Bet was launched in 2016 and when it went public there were already numerous renowned online bookmakers which served millions of punters throughout the UK, Europe and the rest of the world. That’s why this bookmaker decided to adopt a rather bold marketing strategy in order to boost its reputation and attract as many new customers as possible. 21Bet quickly signed sponsorship deals with few popular UK sports collectives, including Wolverhampton Wanderers, Gloucester Rugby and Waterfront FC.
Simplicity was obviously the key goal of the website designers and it appears that they managed to build a simple and user-friendly website. From the same website you can access the Casino and the Live Casino and a horizontal menu on the main page displays the most popular sports.
This bookmaker also runs an online blog, where visitors can find a lot of useful and interesting articles on sports betting, reviews of upcoming events and a lot more.
The range of bonuses and promotions that are offered by 21Bet is pretty impressive and it includes more than 10 different offers. Everything starts with the Free Bets Welcome offer. Unlike other bookmakers that offer one or few free bets to new punters, 21Bet offers one free bet every week, forever. As long as you wager at least 5 bets worth at least £10 at odds evens or higher during your first 7 days, you will be awarded a free bet worth £10. The offer applies to every week as long as you meet the offer criteria. The free bet has to be used within 7 days and cannot be placed at odds higher than 6/1.
With the Score Draw Money Back offer, all wagers placed on matches of selected competitions (Premier, Championship, Spanish Primera, Champions League and League Europa), where the match ends in a draw are eligible to a money back offer up to a maximum of £25. In order to qualify your bet has to be placed either on the Correct Score or the First Player to Score market.
Punters who bet on horseracing can claim a £5 free bet, provided that they place at least three Lucky 15 bets on horse races between Monday and Friday. The promotion runs every week and the total stake of the qualifying bets has to be at least £15. The free bet can be used on any sport.
In addition to the Score Draw offer, 21Bet also offers up to 21% bonus on trebles and accumulator bets placed on selections of the top two tiers of English football, Spanish Primera and the two European club competitions. You can qualify for this bonus once per a day and a maximum of 3 times per week.
With the NFL Acca Insurance offer, players who place a handicap bet with 5 or more selections on NFL, can claim a cashback up to £25, if only one of their selections fails. The free bet can’t be placed at odds higher than 6/1.
If you refer a friend to 21Bet, you can win a £10 bonus after your friend registers and makes a deposit to their account.
21Bet also offers few additional promotions, and runs a VIP Programme called the 21 Club. Members of the VIP Club receive special promotions and other perks and advantages. With the Back or Hedge promotion VIP punters can earn up to £500 per month in free bonuses.
21Bet offers more than 20 different sports, ranging from football, horse racing and tennis and up to handball, Gaelic football and other less popular sports. There are also special bets that usually have to do with events that are not linked to sports or a particular competition.
As for football betting, you will have access not only to matches of the most popular European leagues, like the English Premier League, or the Champions League, but you will also be able to bet on lower leagues too, as well as less prominent national leagues. Even betting on youth leagues and friendly matches is an option.
As for individual match markets, there are many types of bets you could place. In addition to betting on whether both teams will score, or who will win the match, you can also bet on the exact goalscorer, the exact number of goals, or the range of goals that will be scored, whether one of the teams will keep a clean sheet and more.
Outright betting is also an option, for example if there is an upcoming World Cup or a European Championship you can place a bet on the winner months, or even a year before the tournament begins.
In addition to pre-match betting and outright betting, 21Bet also offers live betting, where you place a wager on a match that is already underway. If you click on ‘In-Play’ you will be able to see all matches that are currently in progress, as well as the ones that are about to start and will be available for live betting later on.
When it comes to banking, 21Bet only accepts credit and debit cards, so you’d be able to fund your account using your Visa, Visa Debit, Electron, MasterCard or Maestro. As 21Bet only accepts UK punters, it is only possible to deposit from a UK card.
All deposits are processed instantly, which means you’d be able to start making wagers as soon as you make your deposit. The minimum amount that you’re allowed to deposit is £10, whereas the maximum amount per transaction is limited to £5,000.
21Bet uses Verified by Visa and MasterCard Secure Code to ensure that all transactions are processed safely and punters’ credit cards cannot be abused by third parties. You will need to verify your identity before your first withdrawal request can be processed. 21Bet doesn’t charge any withdrawal fees, except in the case when you request a withdrawal without having wagered the money first.
21Bet offers customer support via email and live chat. Using the live chat is simpler and faster and you’ll get an immediate response, but if the matter is not urgent, then perhaps you’ll find it more convenient to send an email.
21Bet is operated by FSB Technology Limited, a company that has been issued an online betting and an online casino licence by the UK Gambling Commission and under that licence the company can legally offer its services in the UK. FSB currently processes more than 350 bets per second.